The EasyPublish tool allows you to publish Twitter hashtags, by deliberately including hashtags as part of the published material so that users tweet those hashtags to discuss your content. This has several advantages:

1. Makes use of an existing (and very popular) social media platform for adding comments to apps and engaging users
2. Users can use their existing accounts and tools for commenting on your content (twitter, tweetdeck, etc)
3. Followers of users who tweet about your content can be invited to engage with your content too – ie., the aim is to draw in new users to engage with your content based on trusted recommendation (on the assumption that to follow someone is to trust or value their opinion)
4. The social media buzz around your content can be brought back to you and displayed alongside your content, even if that conversation and commentary was not provided via your app
5. The people who engage with your content still “own” their own comments because they are not held captive in your application or website, they are “mine” as part of my twitter timeline.
6. The publisher (app owner) uses EasyPublish to create content. As a routine part of that content creation they create some hashtags to associate with each piece of content.